Work/Life Balance
for AMI Network
Created for the Santa Monica-based AMI Network, a direct hire, executive search firm specializing in the Healthcare sector, providing direct hire, temporary staffing, and a temp-to-perm solution for clients.
- Invitation
CEO Daniel Amitin and the team at AMI Network needed a refreshed body of short-form video for the staffing-network business — covering HR, general brand, and client case studies.
- Brief
A small slate of branded videos, each personal, each able to live across the firm's owned channels and recruitment touchpoints.
- Approach
Across 2017 and 2018, we produced a series of cuts on a unified brief: keep it short, keep it personal, let the on-camera principals carry the story rather than a voiceover. I worked closely with executives, rehearsing diction and delivery, to make them natural on camera. I pushed throughout to keep the brand cuts tight — the two principals featured were the strongest element on screen, and the work was always strongest when it leaned into them rather than B-roll.