WeChat Pay and AliPay
for Caesars Palace
Created for Caesars Palace targeting audiences in China, the advertisement announces the first North American location accepting of WeChat Pay and Alibaba's AliPay.
- Invitation
Caesars Palace Las Vegas had just enabled WeChat Pay and Alipay across the property and needed to communicate that capability to the growing population of Chinese travelers arriving on the Strip. Their international marketing team needed a single brand asset that worked across owned and earned channels.
- Brief
A short premium brand film told from a guest's point of view — designed to demonstrate the depth and width of mobile-payment acceptance throughout the resort. The shotlist had to cover the featured Caesars products, scene by scene. Because of regulations in China, we could not show a single shot of gambling at the Casino.
- Approach
I directed the spot around a Chinese traveler navigating the property using only her phone, designed so each shot doubled as a product touchpoint and an experiential moment, including QUA Spa among the featured locations. The work resonated enough that Alibaba's integrated marketing team later requested the original footage to recut a destination-focused version for the broader Alibaba ecosystem, timed to the CES and Chinese New Year campaign.