Georges Bizet’s Carmen
for Tulsa Opera
An inclusive advertising campaign for the 2019/2020 season, deployed across broadcast and digital.
- Invitation
Carmen was the season opener and the most iconic of the three productions — the imagery is so familiar that any misstep would land loud. Tulsa Opera and Aquavita Creative needed a teaser that felt fresh while honoring the recognizable masthead.
- Brief
A fifteen-second broadcast and social bumper to serve as the public face of the production.
- Approach
We anchored the spot in choreography rather than dialogue or text — Chris Eclipse staged a Latina dancer against the production's red and gold palette and reversed-out masthead. Aquavita supplied the typographic system from the season press kit, and we finished the spot to the same broadcast spec as the rest of the package.