2019/2020 Season

Tulsa Opera, working through agency Aquavita Creative, needed to launch their three-production season — Carmen, Madame Butterfly, and Emmeline — with broadcast and social-ready spots that wouldn't read as conventional opera advertising. Their audience was sophisticated, cultured, and well-educated, and the work had to respect that without feeling stiff.

A unified campaign with one short cut per production plus a season umbrella spot, delivered in time for the broadcast TV station and social platforms.

I built the season package around a single human figure in motion for each production, shot against the show's masthead and color palette. We compressed everything into a three-day production window — choreography rehearsal, set prep, and principal photography. I engaged choreographer Chris Eclipse, who came recommended through a colleague at Viola Davis's company, and gave him a clear directive on diversity in representation. Composer and General Director Tobias Picker collaborated through editing and finishing.