Altwright

Plenty of tools will generate alt text for you. That’s not the hard part anymore — AI made writing a caption easy. The problem is that most of those tools create a new mess while clearing the old one: they fill every empty field, but they fill a lot of them with the same generic line. Now you’ve got a thousand images that all say “a person standing in a room.” That fails accessibility guidelines, it confuses search engines, and it stays invisible until someone audits you.

Altwright is built around the part everyone else skips: keeping every description unique, accurate, and accountable — across your whole library, and over time.

A few things make it genuinely one of a kind:

• It governs; It doesn’t just generate. Duplicate detection, uniqueness enforcement, an audit trail, one-click repair — this is quality control for your alt text, not a caption vending machine.
• It understands context. Altwright knows which images belong together and writes each one to stand apart from its neighbors. Nothing else on the market does this for accessibility.
• It’s made for people who have to prove it. Agencies running client sites, and anyone facing ADA or WCAG requirements, get a real audit and a real paper trail — not just a “we added alt text” checkbox.
• No lock-in, no per-image bill. Bring your own AI account and pay pennies straight to the provider. Keep whatever SEO plugin you already use. See your problems for free, and only pay when you’re ready to fix them at scale.

Most tools help you add alt text. Altwright makes sure it’s actually good — and keeps it that way.

Every image on your site is supposed to have a short written description — its alt text. It’s what a screen reader speaks aloud to someone who can’t see the image, and it’s what Google and the new AI search engines read to understand your pictures. Most websites are a quiet mess: images with no description at all, or the exact same description copied across dozens of them.

Altwright Free shows you the whole picture and lets you start fixing it — at no cost, using your own AI account, so there’s never a per-image charge from me.

• Write alt text with AI, on your own key. Connect your own AI account and Altwright writes a clear, accurate description for any image. Do one at a time, select a batch, or click a single button to caption every image that’s missing one — whether that’s fifty or five thousand. It runs in the background while you keep working, with a live progress bar and a Stop button that’s always one click away.
• Built for big libraries. There are no batch limits and nothing to babysit. The audit stays fast at any library size, a broken file gets set aside instead of stalling the run, and stopping midway never loses what’s already written. Large libraries take a few hours in the background — you don’t have to watch.
• See every duplicate and every gap. Altwright scans your entire media library and shows you exactly which images share the same description and which have none. For the first time, you’ll know the real size of the problem.
• Fix it right on the page. The audit screen lists your missing and duplicated descriptions with an edit box beside each one. Type a better description, hit save, move on — no hunting through the media library one image at a time.
• Works with what you already use. Altwright writes to WordPress’s own alt text field — the same one Yoast, Rank Math, and every accessibility tool already read. It doesn’t fight your setup; it quietly improves it.
• Written in your language. If your site runs in Spanish, French, German, or another language, Altwright writes its descriptions in that language automatically — not just English.
• Private by default. Nothing leaves your site until you switch it on. When you do, your images go straight to your own AI account — never to me. You stay in control, and you see exactly what’s shared.

Free isn’t a locked demo. It’s the real tool for finding your alt text problems and fixing them by hand.

Finding a hundred duplicate descriptions is one thing. Fixing them all — and keeping them fixed as your site grows — is another. That’s what Pro is for.

• One-click duplicate repair. Found one caption copied across twenty images? Pro keeps the best one and rewrites the rest for you, automatically, in the background.
• Descriptions that actually tell your images apart. This is the part nobody else does. When Altwright rewrites a duplicate, it looks at the other images around it — the ones in the same gallery, post, or category — and deliberately writes something different for each. So instead of “team photo” twelve times, you get twelve descriptions that actually describe twelve different photos.
• “No two the same,” as a rule. Pro treats uniqueness as a standard you enforce, not a suggestion you hope for. Your library stays clean.
• A compliance record you can hand over. Export your whole alt text audit to a spreadsheet — every image, its description, and its status. When a client or an accessibility reviewer asks you to prove the work, it’s one click.
• Every AI model, your choice. Free runs on one fast, affordable model. Pro unlocks them all — Claude, ChatGPT, and Gemini, from lowest cost to highest quality — so you match the model to the job.
• Any language you need. Free follows your site’s language; Pro lets you pick the caption language outright — useful when your audience and your site’s locale aren’t the same.
• On the way to Pro: Per-language alt text for multilingual sites (Polylang, WPML, TranslatePress), scheduled re-scans that catch new duplicates as you upload, multisite controls for agencies running many sites, and an optional managed option for people who’d rather not connect their own AI account.